Sugar Bits is a brand that sells cakes and tray bakes. Their main selling point is their treat boxes and they are known for using big brands such as Cadbury, Maltesers, Skittles and many more. This influenced the colour palette for the branding making it playful, bold and cheerful. It was desired for a mascot to represent the brand and when asking what the two best sellers are the cup cake and cookie where choosen and this formed the cartoon mascots.

You may also like

Back to Top